Achieve Your Restaurants Sales Potential.
We help you fill your restaurant and achieve the success you deserve.
Hello, I’m Laura Donovan.
Founder & Marketing Expert
After 20 years in marketing working for Fortune 500 companies —including 11 years at Chipotle Mexican Grill — I wanted to find a way to share key marketing strategies with all restaurants so they can thrive. Empowering restauranteurs to take control of their sales and market their business is my passion.
I initially created this guide as a tool for me when I took on new clients. A way to hit the ground running and make an immediate impact in acquiring and retaining guests. This is my template and now I am sharing it with you.
Whether your restaurant is just starting out or you have hit a plateau, the tactics developed and available to you through this guide will help you achieve your goals.
Brands I’ve Worked With.
When it Comes to
Marketing…
Are you struggling to identify the strategies that will be the most effective?
Are you dealing with limited tools and resources?
Do you feel your budget is holding you back?
I understand the challenges that come with marketing your business, especially with limited resources. But don’t let these obstacles stop you from reaching your full potential.
I specialize in providing effective marketing solutions for restaurants of all sizes and budgets. With this guide, you’ll have the tools and support you need to succeed.
Let’s Work Together!
Sales calls are the worst. I refuse to do them. So, in a non-sales call, we’ll simply chat about what you need, and what we offer, to determine if we want to keep the conversation going.
ELEVATE YOUR MARKETING GAME:
FREE DOWNLOADS
Integrate Marketing Into Your P-Mix.
This guide showcases how you can:
Focus on Customer Retention: It's more cost-effective to retain existing customers than to acquire new ones.
Leverage Digital Channels: You can use social media platforms, email marketing, search engine optimization (SEO), and other digital marketing techniques to reach your target audience.
Create a Consistent Brand Identity: A consistent brand identity helps you build trust and loyalty with your customers.
Optimize Pricing Strategy: Use promotional offers and discounts to attract new customers and incentivize existing ones to make repeat purchases.
Streamline Operations: By improving customer service, reducing wait times, and optimizing your ordering process.
By integrating marketing into your P-mix, you can develop a comprehensive strategy that maximizes your resources and helps you achieve your business goals.
My Guides Layout Actionable Steps
That Empower You To Manage Your Sales by…
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Building Your Community
Attract and engage a community that refers new customers.
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Increasing Customer Frequency
Discover how to entice your patrons to dine with you more frequently.
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Finding New Customers
Implement key tactics so people can find you.
Your Plan for Growing Your Sales
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Get The Guide
Download the PDF’s filled with worksheets, direct links, and templates. I've made it easy to understand the tactics and show you actionable steps so you can start marketing immediately. I don't just tell you how I show you how step-by-step.
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Take Action
Review and implement the marketing strategies focusing on customer service, analysis, brand identity, digital marketing, social media, advertising, promotions and customer loyalty. ❸
Grow Your Sales
Walk away with a game plan on how to grow your sales. Within hours of completing the guide you can have your marketing working for you.
What Exactly Do You Get?
My personal marketing toolkit, 20 years in the making.
CUSTOMER SERVICE
Deep dives into hiring & educating your staff to ensure the best customer service
How-to's for collecting and responding to customer feedback
Templates for implementing Secret Shops
ANALYTICS
Discover your customer's Demographics and how this data impacts your business (think sales!)
How-to guides on defining your customers Psychographics.
Tips to establish your Trade Area (i.e. where most of your sales come from).
Deep dives into setting up and understanding your Digital Analytics.
Establish your Buyer Persona (Your Ideal Customer)
BRAND IDENTITY
Templates and questionnaires to guide you in establishing your Brand Heart (Purpose, Vision, Mission & Values)
Define your Brand Messaging (Brand Voice, Values & Messaging Buckets).
Create your Brand Visual Identity (Logo, Font, Color, Imagery & Design)
DIGITAL MARKETING
The pillars to Website Development and how to make your website truly your virtual restaurant.
Training on Search Engine Optimization (SEO) and expanding your Discoverability
A step-by-step approach to establishing and enhancing your Social Media and Growing Your Digital Audience
Email Marketing communication plan and organization
ADVERTISING & PROMOTIONS
Detailed how-tos for key sales-driving tactics Partnerships & Fundraisers
Discounts the how, when and where to use these
Structure, track and manage your Digital Advertising
Direct Mail
CUSTOMER LOYALTY
Learn the fundamentals to Structure a dynamic loyalty program.
I outline the key Offers that cultivate an engaged community
Although I usually charge my clients over $50,000 to implement these strategies, I understand that not everyone can afford my full services. That’s why I am offering my guides at a significantly reduced price for those who are interested in marketing their restaurants. I don’t want costs to hold you back from achieving your goals.
